![]() Now, it seems, Apple is finally ready to shed its skeuomorphic roots and go for a cleaner, more modern look for the iOS UI. ![]() Window Phone has always been completely flat, with simple, clean shapes and absolutely no drop shadows or gloss of any kind seen anywhere in the UI. Honeycomb onwards Android took on a flat, minimal design direction. In comparison, the competition decided to go in the other direction. Over time this got out of hand with things such as leather, paper, wood and linen infiltrating the otherwise clean UI. ![]() Now we are hearing more reports from the people familiar with the matter that iOS 7 will be going for a flatter look for the UI, a ‘very, very flat’ look, in fact.Įver since the first version of the OS, iOS has always had a preference for skeuomorphism, seen in UI elements such as the shutter effect in the camera app and the general use of shadows and gloss for the icons. We have already talked about iOS 7 getting a major redesign under the leadership of Apple's Senior Vice President of Industrial Design - Jony Ive.
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